Fill your life with experiences, not things.
Have stories to tell, not stuff to show.
Meet Anna
Meet Anna
Fill your life with experiences, not things.
Have stories to tell, not stuff to show.
Our Meaning Statement
In 2022 The Maslow Foundation was established to take an innovative approach to service design and delivery. Our founding team has experience delivering services in an exceptionally diverse range of fields; including the criminal justice system, mental health provision, domestic violence, research and evaluation, addiction services, AI, housing, medical practice, and academia. Crucially, many of our founding members have lived experience of the services we deliver.

Many services fail to acknowledge the physiological and safety needs of the service user, leading to poor outcomes and an escalating cycle of disadvantage. While the scope of our work is broad, the thread which binds it together is a recognition that human flourishing cannot be achieved without first addressing the bottom rungs of Maslow’s hierarchy of needs. Our projects focus on fostering hope, joy and meaning by ensuring that the human need for shelter, safety and belonging is integrated into what we do.
Physiological Needs
The need for shelter is on the first step of Maslow’s Pyramid. The ongoing housing crisis is exacerbating social challenges and preventing human flourishing. The Maslow’s Foundation has partnered with Urban Nest Housing to ensure that all service users have shelter before accessing further support.
Safety Needs
Creating safe spaces is a theme that runs throughout all our projects. A trauma-informed approach that emphasises psychological safety is central to our organisational culture and the projects we deliver, we aim to create safe spaces for meaningful conversations. We have partnered with Survivors in Transition, to ensure that the highest levels of trauma-informed practice are established at an organisational level. Our Hope 4 Change project ensures that those impacted by domestic violence are able to continue living safely within their own home.
Belongingness and Love Needs
Harnessing the power of lived experience is at the core of nurturing people’s sense of belongingness. Our services aim to combine the hard-earned knowledge generated from both accessing and delivering services. The services we deliver are co-developed by people with lived experience of using and accessing those services. Our Family Connections Project elevates the voices and needs of children impacted by the criminal justice system. Over time we hope to foster lived experience communities with access to the resources that enable self-empowerment. In addition, we have partnered with Nurture Healthcare to provide to ensure a nurtured workforce.
Research and Evaluation
The Maslow Foundation aims to be an incubator of innovative projects, as evidenced by the diverse nature of the pilot projects we have engaged in. The Maslow research team works to evaluate our projects, generating insights that explore participants’ experience of our services to maximise social value. For more information on our Research and Development can be found HERE.
Our Team

• As the Chair of Trustees for The Maslow Foundation, she recognised that a model based on meeting the ambitions of those with disadvantage and the development of an evidence base which provides understanding of the complex case management landscape was critical to making a difference.
• Vanessa continues to hold the post of Visiting Professor for Staffordshire University, Research Lead for UKAFN&P, Chair of Trailblazer for Advanced Forensic Practice and for the apprenticeship of Peer Mentor (lived experience) and is continuing to develop new models of service delivery in the wider health and care environment and recently a founder of Nurture Health and Care Ltd.

• On leaving Sussex Police in 2007, he joined West Sussex County Council, working for Worth Services, a nationally accredited Domestic and Sexual Violence Service. In his time working with Worth, he took on a number of roles including the setting up and running of an innovative complex case team, which was responsible for supporting the most at risk and vulnerable victims. James also spent 18 months as the Manager of the Sussex SARC. James spent the last year of his time with Worth Services managing their Sexual and Domestic Violence team within the Multi Agency Safeguarding Hub (MASH) in West Sussex including chairing Multi Agency Risks assessment Conferences (MARAC’s).
• James then joined Mountain Healthcare in May 2017 as an operations manager, before being promoted to Director of Integration and Collaboration and Southern Contracts Manager. He was responsible for the Kent, Surrey and Sussex SARC’s and sat on numerous strategic and operational boards across the South-East.
• In July 2021 he joined The Maslow Foundation as their CEO and is incredibly keen to be working on the diverse and exciting opportunities that this role brings.

• Previously a PCG Board Member and qualified GP Trainer John has an eye for quality assurance and governance to ensure best practice and client-centred care.
• In his role as Community Projects Manager with Emerging Futures, West Sussex, John oversaw a diverse range of contracts across coaching and behavioural change programmes
countywide. Leading on training and supervision of staff and volunteer coaches, and providing performance management, John secured compliance with contractual targets.
Contact John on: 07512 334922

• Working for Venture People in 2019 Tom successfully led the launch of Highcliffe House; a live-in service in Brighton working with young women who were seen as too high-risk for other services. Tom managed a small team of exceptionally dedicated support workers who delivered highly bespoke care plans for individuals experiencing overwhelming despair, dread and anxiety. This experience inspired Tom’s current focus on creating better support systems for people working in emotionally challenging settings. This learning gave Tom an appreciation of the importance of meaning, both to the workforce and to the recovery of individuals.
• Before joining The Maslow Foundation Tom went on to launch a further live-in service in Brighton and manage a service dedicated to overcoming community barriers preventing discharge from psychiatric hospital.

His work has included how to understand the role of creativity in human machine interaction for a Silicon Valley search engine company, decision making in high risk, high stress environments in policing and health, and the effect of remote working on stress and mood.
Most recently, Steve has been working on the application of cognitive science to better understand and treat addiction, anxiety, and cultural alienation.

Charlie has worked in partnership with the National Probation Service, Sussex Police, Change Grow Live, Sexual and Domestic Violence Services, Sussex Safeguarding Teams.

Charlie has worked in partnership with the National Probation Service, Sussex Police, Change Grow Live, Sexual and Domestic Violence Services, Sussex Safeguarding Teams.
Our values & structure
REGISTERED CHARITY NUMBER: 1197354